Let’s be honest about wedding planning for a minute: it’s all about the dress.

Yes, the flowers, music, and menu are important but the dress is the ultimate expression of your personal wedding style. You choose your dress knowing that it’s the outfit you will wear for the first day of the rest of your life. Every bride wants their dress to be breathtaking and perfect.

Not far from Pursell Farms, brides can choose among many luxury dress-shopping experiences. There are bridal shops in Birmingham catering to every style and budget. Experienced staff is on hand to help you choose the dress of your dreams. ‌‌

What sets these dress stores in Birmingham apart?

Personal Service

‌These stores aren’t big chains or major department stores. These bridal shops in Birmingham are all locally owned businesses where staff will get to know you and make sure you find the right dress for your big day. You can make an appointment with a consultant so you get individual attention while you shop. Your consultant will help you select your dress and get it fitted to perfection.

Wide Selection 

No matter your style preferences or budget, you will be able to find the right dress. These stores offer everything from couture gowns to trunk sales from top-of-the-line designers. You can even have a gown customized to add your own personal flair.

heidi elnora Atelier

You may know heidi elnora from TLC’s Bride by Design. The celebrity bridal designer has a downtown Birmingham boutique that offers her exclusive lines of gorgeous wedding gowns You can choose from the elegant heidi elnora line, which begins at $2900. The more playful Hello Darling line ranges from$1500-$2800. And the fully customizable Build A Bride line offers short dresses, full-length gowns, and separates, with prices that begin at $250.

Ivory & White

The staff at Ivory & White pride themselves on giving brides an effortless shopping experience. When you arrive at the bridal salon, you’ll be treated to a glass of champagne as you shop from dresses by designers such as Monique Lhuillier, Lela Rose, and Romona Keveza. Gowns begin at $2500 and brides can choose from a full line of accessories such as veils, shoes, and wraps.

The White Room

This mother-and-daughter-run bridal salon is the perfect place for bridal fashion and mother-of-the-bride dresses. With a selection of couture dresses from designers such as Carolina Herrera and Tara Lauren, you can find anything from classic ball gowns to modern styles, with prices starting around $1800. They also offer a stunning selection of veils and hair jewelry.

Bella’s Bridal and Formal

Bella’s is a one-stop shop for you and your whole wedding party. They offer a large selection of wedding gowns with prices starting around $1200. They also carry a full range of bridesmaid and mother-of-the-bride dresses so you can streamline your shopping experience.

Carriage House Weddings

Carriage House Wedding is the go-to destination for brides who want the latest styles. The owners travel to New York twice a year to bring the most current fashions right to Birmingham. They feature designers including Jenny Packham, Marchesa, BECCAR, and Lea-Ann Belter. With prices beginning around $2500, Carriage House offers some of the most luxurious gowns available in the region.

Bridal Bliss Homewood

Bridal Bliss features affordable gowns from major brands as well as some lesser-known designers.  With dresses starting at $500, brides can find gowns for any style. Look for traditional ball gowns from designers like Eddy K or dreamy bohemian frocks from brands such as Wilderly or Le Perle.


If you want to bring your gown home the same day you try it on, Bustle is the store for you. This unique shop sells floor samples. The gowns have been tried on in other salons, but never worn beyond that.  The prices are lower than custom-ordered gowns, starting at $1200 for designer dresses. Brides can try on the dresses they have in store and walk out with the gown of their dreams right away. The inventory is always changing so if you don’t see the right dress, don’t worry. You can come back later and explore their new arrivals as they come in.

Imperial Formalwear

This store is where you can have a his-and-hers bridal shopping experience. Imperial Formalwear offers tuxedo rentals as well as a full range of gowns and accessories for brides. You can even order tuxes for your out-of-town bridal party members. Imperial carries dresses by designers such as Simply Val Stefani, Lillian West, and Made With Love. Dress prices start at $800 and tux prices vary by style.Your Dream Wedding Awaits...request a proposal today.

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