Pursell Farms respects the privacy of our guests and website visitors. This Privacy Policy explains the types of personal information we may collect through our website and digital services, how that information may be used, and the steps we take to help protect it.
By using our website or providing information to Pursell Farms, you acknowledge the practices described in this Privacy Policy.
Information We Collect
We may collect personal information that you voluntarily provide when interacting with Pursell Farms. Depending on your interaction with us, this information may include:
- Name
- Email address
- Mailing or billing address
- Telephone or mobile number
- Reservation and stay information
- Payment or transaction information
- Preferences related to your stay or visit
- Information submitted through forms, surveys, inquiries, contests, or promotions
- Other information you choose to provide to us
We may also automatically collect certain information about your use of our website, including browser type, device information, IP address, pages visited, referring websites, and other website activity.
When We Collect Information
We may collect information when you make a reservation or purchase, submit an inquiry, complete a form, subscribe to email or SMS communications, participate in a survey or promotion, communicate with our team, or otherwise interact with our website or digital services.
How We Use Your Information
Information collected by Pursell Farms may be used to:
- Process reservations, purchases, payments, and other transactions.
- Provide information and services you request.
- Communicate with you regarding reservations, visits, inquiries, or purchases.
- Provide customer and guest service.
- Personalize and improve your experience with Pursell Farms.
- Improve our website, services, marketing, and guest offerings.
- Administer surveys, promotions, contests, or other website features.
- Send marketing or promotional communications when permitted and in accordance with your communication preferences.
- Maintain the security and operation of our website and systems.
- Comply with applicable legal and regulatory requirements.
Cookies and Website Technologies
Pursell Farms may use cookies and similar technologies to help our website function properly, remember preferences, understand how visitors use our website, measure website performance, and improve the online guest experience.
Cookies are small files stored on your computer or device through your web browser. Certain cookies may also be used in connection with analytics and marketing services.
Most browsers allow you to control or disable cookies through your browser settings. Disabling cookies may affect certain website features or prevent portions of the website from functioning as intended.
How We Protect Your Information
Pursell Farms uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or misuse.
Our website uses secure technologies, including SSL encryption where appropriate. Payment transactions may be processed through third-party payment processors and payment gateways that maintain their own security and compliance practices.
No method of transmitting or storing information electronically is completely secure, and therefore we cannot guarantee absolute security.
Sharing of Personal Information
Pursell Farms does not sell your personal information.
We may share information with trusted service providers and business partners that assist us with services such as website hosting, reservation processing, payment processing, communications, analytics, marketing, and other functions necessary to operate our business and serve our guests.
These providers may access personal information only as appropriate to perform services on our behalf and are expected to handle that information appropriately.
We may also disclose information when reasonably necessary to comply with applicable law or legal process, enforce our policies or agreements, investigate fraud or security concerns, or protect the rights, property, or safety of Pursell Farms, our guests, or others.
SMS and Mobile Communications
When you provide your mobile telephone number or opt in to receive text messages from Pursell Farms, we may collect information including your name, telephone number, email address, reservation information, and communication preferences.
SMS messages may include reservation or service-related communications, responses to inquiries or feedback, information related to your stay or visit, guest support, surveys, and other communications for which you have provided consent.
SMS consent is not a condition of purchasing goods or services.
We do not sell, rent, or share SMS opt-in data or consent with third parties or affiliates for their own marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with third parties except as necessary to provide the messaging service.
Message frequency may vary. Message and data rates may apply. You may opt out of SMS communications at any time by replying STOP. For additional information regarding our SMS program, please refer to our SMS Communications Terms & Conditions.
Email Communications
If you have elected to receive promotional emails from Pursell Farms, we may periodically send information about the Farm, accommodations, golf, dining, activities, events, special offers, and other news.
You may unsubscribe from promotional email communications at any time by following the unsubscribe instructions included in those emails. Transactional or service-related communications associated with a reservation, purchase, or guest relationship may still be sent when necessary.
Third-Party Websites and Services
Our website may contain links to websites, booking platforms, services, or content operated by third parties. Those websites maintain their own privacy policies and practices, and Pursell Farms is not responsible for the privacy practices or content of third-party websites.
We encourage you to review the privacy policies of third-party services before providing personal information to them.
Analytics and Advertising Services
Pursell Farms may use third-party analytics and advertising services, including services provided by Google and other technology providers, to understand website usage, evaluate marketing performance, and provide more relevant advertising.
These providers may use cookies or similar technologies in accordance with their own privacy policies. Your browser settings and certain third-party tools may allow you to manage or limit the use of these technologies.
Children's Privacy
The Pursell Farms website and online services are not directed toward children under the age of 13, and we do not knowingly collect personal information online from children under 13.
If we become aware that personal information from a child under 13 has been collected without appropriate authorization, we will take reasonable steps to remove that information.
Your Privacy Choices
Depending on your location and applicable law, you may have certain rights or choices regarding your personal information.
You may contact Pursell Farms to request information regarding personal information we maintain about you, request that inaccurate information be corrected, or inquire about other privacy rights that may apply to you.
You may also manage certain communications through the unsubscribe or opt-out mechanisms provided in our emails and text messages.
California Privacy
California residents may have additional rights regarding their personal information under applicable California privacy laws.
Pursell Farms will process qualifying privacy requests from California residents in accordance with applicable law. Certain rights and requirements may vary depending on the nature of the information, the individual making the request, and whether applicable legal thresholds or exemptions apply.
Changes to This Privacy Policy
Pursell Farms may update this Privacy Policy periodically to reflect changes in our practices, services, technology, or applicable laws.
Any updates will be posted on this page. We encourage visitors to review this Privacy Policy periodically for the most current information regarding our privacy practices.
Contact Us
Questions regarding this Privacy Policy or Pursell Farms' privacy practices may be directed to:
Pursell Farms
386 Talladega Springs Road
Sylacauga, Alabama 35151
United States