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About

Sunset Road Pursell

Four generations of family business and Alabama heritage

Deeply rooted in Sylacauga, Alabama, the Pursell Family has been in the business of growing for more than 100 years. Our story begins in 1904 with the founding of the Sylacauga Fertilizer Company. By the end of the 20th century, the company, Pursell Technologies, had developed innovative technology that revolutionized the agronomy industry. The company had also moved to scenic Pursell Farms.

On the farm, David Pursell, the third generation of family leadership, had a visionary idea: to invite the product’s end users (golf superintendents) to see the product firsthand. To achieve this, we built FarmLinks in 2002 as “the world’s only research and demonstration golf course.” Today, Pursell Farms has evolved into a premier regional family farm resort available for Alabama corporate retreats, leisure getaways, Orvis sporting clays and weddings. Our corporate and family mission is to give, grow and honor. We give 10% of profits to ministries and charities here and around the world. We grow to provide our guests with a superior experience. We honor the family name in all that we do.

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